BLM in Social Media

3:00 PM A Student's Perspective 0 Comments

The post-modern world has seen the arrival of a digital and information age. This new era has brought about change in the way people communicate with one another. Though many see this as a removal of face-to-face contact for technology mediate communication, one cannot deny how powerful it is in spreading a message throughout a community, a nation and even the world.

Social activists have become aware of this and consequently utilized such technologies to their full potential. Black Lives Matter happens to be one such organization.

Black Lives Matter has had the opportunity to use such technologies as social media. Through these hubs they are able to reach countless numbers of people. Social media works through a bottom-up approach whereby one person or group transmits a message online and a snowball effect occurs. That message is viewed by a few and those few share and transmit it through their networks.

This is a very powerful tool. A singular message can reach multitudes of people and so activists and communities such as Black Lives Matter are able to transmit their message to thousands, if not millions of people by starting with one singular message.


Social Media has been imperative to the Black Lives Matter group, and it has been effective too. Their ability to reach so many people and create such large events like protests and strikes are the direct result of their work with social media. They have truly made the most of these technologies and their potential.

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