Participatory Culture in the Black Lives Matter World
Participatory Culture is something which has been widely and exceedingly prevalent in the last few years. As Jenkins et al. states, it is a culture “which members believe their contributions matter, and feel some degree of social connection with one another – at the heart of the movement.” Jenkins then goes on to showcase how participatory culture encompasses 4 main features.- Affiliations – Memberships whereby online communities can communicate
- Expressions – The production of content
- Collaborative Problem-Solving – Collaboration in teams
- Circulations – Shaping that of media
Ellcessor
builds on Jenkin’s theory, applying it to social movements. She argues that
that to solve the world’s biggest issues, one must utilise the web and its
technologies of communication, transparency and collective intelligence.
These theories are showcased through multiple online
communities including that of the social community Black Lives Matter. In fact
their very website reads:
This one sentence happens to exemplify Jenkin’s four
features and Elcessor’s argument and thus participatory culture as a whole.
Examples of BLM collaboration include the following artworks:
As Diani
writes, contemporary social movements and their success are due to the culture,
technologies, infrastructure and national boundaries of their era. BLM current
era involves such technologies as search engines like YouTube and Google.
YouTube as an online media vehicle is very powerful. It is
the second largest search engine, the third largest social media network and it
facilitates amateur work, educational videos, entertainment and more (Mushroom
Networks). As a result, BLM allows for those involved in the movement to
create their own videos and upload them to YouTube to share their message and
bring about activism. The theory of moral panic is at play here as BLM attempts
to spread the apparent issue which they are hoping to remove. As Burgess and Green
state, “moral panics are further amplified by the utopian hyperbole about ‘Web
2.0’ and the democratization of cultural production.” YouTube revolves around
Web 2.0 and so provides a network whereby BLM can amplify their message.
The following is a YouTube video created by multiple BLM
members for the sole purpose of spreading their message and bringing about change.
Yet this works 2 ways. Though videos are uploaded for BLM,
many are uploaded to argue against and convey the other side of the movement.
Thus YouTube is rather democratic as it portrays all sides
including BLM, the social groups targeted by BLM and those against it.
Google, the largest search engine, is argued by Carr
to be making its users more stupid and argued by Turkle
to be making its users less communicative. Yet, in terms of the BLM movement,
it is doing the exact opposite. It allows for great communication of its
members as users can locate the social networks of BLM through Google. Users
can also discover forums and information related to the group through the
search engine and so it widely benefits BLM.
Google and YouTube facilitate the participatory culture
which has been so necessary to BLM in gaining a voice and subsequently support.
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